Featured WorkView all work
Backbone helped the new Candela electric ‘flying boat’ take off in the US with a major media launch at the CES Show.
Smartwool and Backbone launched a campaign to promote fun-loving exploration and individual empowerment with the brand’s new line of socks and apparel.
Bank of the West
Bank of the West is leading the charge toward a more sustainable future by encouraging consumers to divest away from supporting the fossil fuel industry. The topic of sustainable finance is unknown to most members of the public, and Backbone has undertaken major, integrated awareness efforts to spread the word.
To show consumers how Chaco's products are made, the brand renovated and retrofitted a school bus to be a mobile, custom design and repair center. The “Fit for Adventure” tour traveled the country, stopping in cities and at retailers to take custom orders and repair sandals so customers could continue wearing their beloved Chacos.
We Create Growth
Our work is rooted in a simple belief: The outdoors make us better. We partner with brands who share our passion for being outside and dig deep to understand their goals and opportunities. We combine hard data with hard-earned experience. We bring a never-giving-up, comfortable-with-the-uncomfortable attitude to the table. That’s just how we do things.
Dig into what makes us tick.
What we do
It all begins and ends with real, human connections. Backbone is a place where we live our values from sunup to sundown, advocating for the environment, the outdoors, the brands we love, and one another. And we're having a damn good time doing it.
See how we approach work and life
Recent InsightsRead all insights
What does Montana’s TikTok ban mean for advertisers?
Backbone’s social media team dug into the details of Montana's TikTok ban to outline what it means for advertisers and the future of social media.
Cyber Week E-Commerce Trends
Backbone’s analytics team dug into the data and identified key 2022 Cyber Week e-commerce trends. Read the report, below.
Google’s Infinite Scroll is Likely Here to Stay on Desktop
In October 2021, Google reconfigured its organic search results for U.S.-based mobile into an infinite scroll. Since then, Google has been periodically testing the infinite scroll on U.S.-based desktops.