Our Culture

Passion drives results
Girl hiking along a trail
Dogs of Backbone

Insiders of the Outside

Our job is to advocate for the brands we believe in. But to us, it's more than just a job, because we live those brands day in and day out. We've always believed it's possible to bridge the gap between work and personal passions, and our team is full of talented people who share in that vision.

Our culture creates the vibrant energy that fuels what we do and what we stand for.

Who we are

Culture is not just a talking point at our agency — it’s our foundation.
Culture is not just a talking point at our agency — it’s our foundation.

We're in good company.

Jack

PR Account Coordinator

Erin

Sr. PR Account Manager

Alex and Meg

Affiliate & SEM

Connor

Media Director

Portrait of Alec Erickson
Portrait of Alex Moshenskiy
Portrait of Alice Hackney
Alyxe Dowell
Andrea Braff
Andy Ralston 2
Portrait of Annie Mulford
Portrait of Ashley Knowles
Portrait of Austyn Dineen
Portrait of Bailey Schneider
Brandon Martinex
Portrait of Brent Jacoby
Portrait of Brita Luscher
Portrait of Buck Martin
Calvin Bond 2
Carson Dobrowski
Cat Purvis
Portrait of Cayley Allan
Portrait of Celeste Rodriguez
Portrait of Charles Lozner
Portrait of Chase Ennis
Chaz Crays
Chris Guarino 2
Portrait of Claire Ashworth
Clara Brown 2
Portrait of Colin Suszynski
Portrait of Connor Jackson
Portrait of Connor Thompson
Portrait of Corinne Schmidt
Portrait of Cory Lowe
Portrait of Courtney Fay
Portrait of Courtney Kenny
Portrait of Crispin Muzzy
Portrait of Dani Dillenburg
Portrait of Daniel Caponetti
Portrait of Diana Ochenrider
Dustin Fuller 2
Elisa Aguerrevere 2
Portrait of Emma Faust
Portrait of Eve McRaith
Portrait of Greg Williams
Hayden Gamble 2
Portrait of Ian Anderson
Iris Wiley
Portrait of Isabelle Campbell
jack dorsher
Portrait of Jason Smith
Jen Burn
Portrait of Jessie Vandenhouten
jLd
Portrait of Jollene Norton
Portrait of Josh Headley
Portrait of Julia Brazell
Portrait of Kate Sittler
Kearsley Robinson 3
Portrait of Kendall Siekmeier
Portrait of Kenzie Genest
Kevin Metzger 2
Kris Schineller 2
kyle delvecchio
Laurel Esstman 2
Portrait of Leah Fielding
Portrait of Lizzie Strazza
Luke Patton 2
Lydia Foster
Portrait of Macee Rea
Portrait of Madeline Pruneau
Madelynn Gearhart
Portrait of Martin Mudry
Mary Alice Ewing
Portrait of Matt Vermeyen
Max Krapff 2
Portrait of Meg Herrington
Portrait of Meg Weldon
Portrait of Melissa Boisjoly
Portrait of Mercedes Brown
Portrait of Michael Davies
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Portrait of Morgan Casey
Morgan Hamler
Portrait of Natalie McCollum
Portrait of Natalie Merrill
Portrait of Nate Simmons
Portrait of Nico De Ocampo
Portrait of Olivia Polk
Portrait of Olivia Steiner
Omar Abbasi
Pascale Wojcik
Portrait of Penn Newhard
Ryan Hinrichs
Portrait of Sabrina Panagos
Sam Stuckey
Samantha Kelly
Portrait of Sean Van Horn
Sofia Rohrbach
Sophie Gold 2
Portrait of Taylor Summers
Portrait of Temple Moore
Portrait of Tyler Stephenson
Portrait of Wyeth Leemon
Y'vari Wooten
Portrait of Zack Shultz

Say hello to our stoke specialists.

Our People

Committed to a Better Tomorrow

To truly love the outdoors, we must be dedicated to battling the issues it faces. We work with numerous non-profits that are focused on two pillars: protecting the environment and making the outdoors more accessible to more people. We're proud to be partnered with these organizations, and we acknowledge that there is much work still to be done.

Authenticity

Backbone partners with brands and people we respect and trust. We are the user group and we speak the language.

Honesty + Exploration

Advocacy

Backbone is founded in the outdoors. We believe the outdoors should be accessible to everyone and we advocate for the protection of our environment for future generations.

Inclusion + Humanity

Well-Being

Backbone believes in a healthy, active workplace and puts a premium on the mythic work-life balance.

Empathy + Commitment

Growth

Through creativity and innovation, we evolve and elevate the level of our services and values. Growth fuels opportunities for both our employees and our partners.

Drive + Adaptability
Group of friends enjoyinh drinks on a mountain
People serving snacks from a ski
cyclist petting a horse

Join our Team

We want to hear from you

Open positions