Our Culture

Passion drives results
Girl hiking along a trail
Dogs of Backbone

Insiders of the Outside

Our job is to advocate for the brands we believe in. But to us, it's more than just a job, because we live those brands day in and day out. We've always believed it's possible to bridge the gap between work and personal passions, and our team is full of talented people who share in that vision.

Our culture creates the vibrant energy that fuels what we do and what we stand for.

Who we are

Culture is not just a talking point at our agency — it’s our foundation.
Culture is not just a talking point at our agency — it’s our foundation.

We're in good company.


PR Account Coordinator


Sr. PR Account Manager

Alex and Meg

Affiliate & SEM


Media Director

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Alyxe Dowell
Andrea Braff
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Brandon Martinex
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Carson Dobrowski
Cat Purvis
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Chaz Crays
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Clara Brown 2
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Iris Wiley
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Jen Burn
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Lydia Foster
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Madelynn Gearhart
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Mary Alice Ewing
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Morgan Hamler
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Omar Abbasi
Pascale Wojcik
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Ryan Hinrichs
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Sam Stuckey
Samantha Kelly
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Sofia Rohrbach
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Y'vari Wooten
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Say hello to our stoke specialists.

Our People

Committed to a Better Tomorrow

To truly love the outdoors, we must be dedicated to battling the issues it faces. We work with numerous non-profits that are focused on two pillars: protecting the environment and making the outdoors more accessible to more people. We're proud to be partnered with these organizations, and we acknowledge that there is much work still to be done.


Backbone partners with brands and people we respect and trust. We are the user group and we speak the language.

Honesty + Exploration


Backbone is founded in the outdoors. We believe the outdoors should be accessible to everyone and we advocate for the protection of our environment for future generations.

Inclusion + Humanity


Backbone believes in a healthy, active workplace and puts a premium on the mythic work-life balance.

Empathy + Commitment


Through creativity and innovation, we evolve and elevate the level of our services and values. Growth fuels opportunities for both our employees and our partners.

Drive + Adaptability
Group of friends enjoyinh drinks on a mountain
People serving snacks from a ski
cyclist petting a horse

Join our Team

We want to hear from you

Open positions