Our Culture

Passion drives results
Girl hiking along a trail
Dogs of Backbone

Insiders of the Outside

Our job is to advocate for the brands we believe in. But to us, it's more than just a job, because we live those brands day in and day out. We've always believed it's possible to bridge the gap between work and personal passions, and our team is full of talented people who share in that vision.

Our culture creates the vibrant energy that fuels what we do and what we stand for.

Who we are

Culture is not just a talking point at our agency — it’s our foundation.
Culture is not just a talking point at our agency — it’s our foundation.

We're in good company.

Jack

PR Account Coordinator

Erin

Sr. PR Account Manager

Alex and Meg

Affiliate & SEM

Connor

Media Director

Portrait of Alec Erickson
Portrait of Alex Moshenskiy
Portrait of Alice Hackney
Portrait of Andrew Gerrie
Portrait of Andy Ralston
Portrait of Annekë Efinger
Portrait of Annie Mulford
Portrait of Ashley Knowles
Portrait of Austin Caron
Portrait of Austyn Dineen
Portrait of Bailey Schneider
Portrait of Billy Hulbert
Portrait of Bobby Lea
Brandon Martinex
Portrait of Brent Jacoby
Portrait of Brita Luscher
Portrait of Buck Martin
Portrait of Calvin Bond
Portrait of Cayley Allan
Portrait of Celeste Rodriguez
Portrait of Charles Lozner
Portrait of Charlie Schoenherr
Portrait of Chase Ennis
Chris Guarino
Portrait of Christine Carter
Portrait of Claire Ashworth
Portrait of Clara Brown
Portrait of Colin Suszynski
Portrait of Connor Jackson
Portrait of Connor Thompson
Portrait of Corinne Schmidt
Portrait of Cory Lowe
Portrait of Courtney Fay
Portrait of Courtney Kenny
Portrait of Crispin Muzzy
Portrait of Dana Zacharias
Portrait of Dani Dillenburg
Portrait of Daniel Caponetti
Portrait of Delaney Wood
Portrait of Diana Ochenrider
Portrait of Dustin Fuller
Portrait of Elisa Aguerrevere
Portrait of Emma Faust
Portrait of Erin Key
Portrait of Eve McRaith
Portrait of Greg Williams
Portrait of Hanna Wilde
Portrait of Hayden Cogswell
Portrait of Hayden Gamble
Portrait of Ian Anderson
Portrait of Isabelle Campbell
jack dorsher
Portrait of Jack Flatley
Portrait of Jack Nickens
Portrait of Jason Smith
Portrait of Jen Burn
Portrait of Jessie Vandenhouten
Portrait of Jill Thomas
Portrait of John DiCuollo
Portrait of Jollene Norton
Portrait of Josh Headley
Portrait of Julia Brazell
Portrait of Kate Sittler
kearsley robinson
Portrait of Keile Kropf
Portrait of Kendall Siekmeier
Portrait of Kenzie Genest
Portrait of Kevin Metzger
Portrait of Kiley Billiet
Portrait of Kris Schineller
Portrait of Kyle Bruna
kyle delvecchio
Portrait of Laurel Esstman
Portrait of Leah Fielding
Portrait of Lizzie Strazza
Portrait of Macee Rea
Portrait of Madeline Pruneau
Portrait of Mariel Fulton
Portrait of Martin Mudry
Portrait of Mary Volz
Portrait of Matt Aboussie
Portrait of Matt Vermeyen
Portrait of Max Krapff
Portrait of Meg Herrington
Portrait of Meg Weldon
Portrait of Megan Ringoen
Portrait of Melissa Boisjoly
Portrait of Melissa Haupt
Portrait of Mercedes Brown
Portrait of Michael Davies
Portrait of Michael Perez
Mickey de Haas
Portrait of Mike Imes
Portrait of Morgan Casey
Portrait of Natalie McCollum
Portrait of Natalie Merrill
Portrait of Nate Simmons
Portrait of Nathan Borowski
Portrait of Nico De Ocampo
Portrait of Olivia Polk
Portrait of Olivia Steiner
Portrait of Penn Newhard
Portrait of Sabrina Panagos
Samantha Kelly
Portrait of Sarah Owen
Portrait of Sean Van Horn
Portrait of Shannon Schorsch
Portrait of Shelby Walker
Portrait of Sophie Gold
Portrait of Taylor Summers
Portrait of Temple Moore
Portrait of Tony Nguyen
Portrait of Tyler Berg
Portrait of Tyler Stephenson
Portrait of Wyeth Leemon
Portrait of Zack Shultz

Say hello to our stoke specialists.

Our People

Committed to a Better Tomorrow

To truly love the outdoors, we must be dedicated to battling the issues it faces. We work with numerous non-profits that are focused on two pillars: protecting the environment and making the outdoors more accessible to more people. We're proud to be partnered with these organizations, and we acknowledge that there is much work still to be done.

Authenticity

Backbone partners with brands and people we respect and trust. We are the user group and we speak the language.

Honesty + Exploration

Advocacy

Backbone is founded in the outdoors. We believe the outdoors should be accessible to everyone and we advocate for the protection of our environment for future generations.

Inclusion + Humanity

Well-Being

Backbone believes in a healthy, active workplace and puts a premium on the mythic work-life balance.

Empathy + Commitment

Growth

Through creativity and innovation, we evolve and elevate the level of our services and values. Growth fuels opportunities for both our employees and our partners.

Drive + Adaptability
Group of friends enjoyinh drinks on a mountain
People serving snacks from a ski
cyclist petting a horse

Join our Team

We want to hear from you

Open positions