Our Work

When Smartwool teamed up with Altra for a collab winter-running collection, they sought to answer the question, “how can we help runners stay active, connected, and moving even in the darkest, coldest months?” To do this, Smartwool and Altra tapped Backbone to activate tactics across PR, paid media, creative, social media, and influencers. The end result was an integrated campaign anchored in social running trends that helped Smartwool and Altra reach new audiences and gain traction in the cold running space.