Creative & Content
With roots in paid, earned and social media, Backbone takes a truly audience-focused approach to content creation and design. We know that how you show up and where you show up are equally important, so collaboration is the name of the game for our creative team. We execute in all media, from NYC billboards and print catalogs to organic TikToks and Meta ad campaigns. We test and learn at the rapid pace of performance digital media. We create social content that speaks authentically and stokes your community. And we stay nimble, working at the pace of your marketing needs.