Our Services
Data Analytics
Backbone’s data analytics services connect the dots between media platforms, web analytics, e-commerce storefronts, retail platforms, measurement tools, and more, to find actionable insights and inform higher-level strategies. Our hands-on analytics experts ensure that data is reliable and decipherable by taking data from multiple sources and building centralized and tailored cross-channel reporting dashboards. Further, we support web tracking efforts to verify accuracy and stay ahead of the rapidly changing digital landscape. Backbone uses in-house testing and modeling capabilities and works well with third-party partners to achieve goals.
What we offer
Frequently Asked Questions
How do you measure cross-channel impact?
We implement advanced measurement solutions like MMMs, MTAs, incrementality testing models and post-purchase surveys to accurately attribute conversion impacts across all paid marketing efforts.
Can you connect to all of our data sources?
Cross-channel dashboards that connect performance results from any data source, updated daily via API connection or automated custom file deliveries.
How do you support your clients’ tracking and web analytics practices?
An array of services including: GTM/pixel management, conversion API set ups, server-side tracking, GA4 auditing and management and more.
