Our Services

Search Marketing

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Not every consumer journey is the same, which means not all search strategies should be the same. Whether we’re executing SEM, SEO, or a combination of the two, we take a holistic view of creating and capturing consumer demand throughout their information journey. We believe in constant education and research to stay ahead of Google’s constantly changing algorithm and ad tech. We’re a Google Premier Partner, giving us the highest level of agency support. And we don’t subscribe to busy work or arbitrary tasks. We focus on what’s going to drive results and add value to your search marketing program.   

What we offer

Competitive Analyses
SEO Website Audits
Content Strategy & Briefing
Keyword Research
Campaign Structuring
Technical SEO
Content Marketing Management
Paid Search
Performance Max
Google/Bing Shopping
YouTube Advertising
Display Advertising
Local Search Advertising
Website Migration Consultation
Amazon Search
Benchmarking
Website Vitals Reporting
Tracking Google Updates
Testing
Cross-Channel Reporting
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Search Marketing Insights

Read all insights
28 Apr 20
2 min read

COVID-19 Paid Search Trends

On March 14, Backbone began seeing the effects of COVID-19 on the outdoor recreation industry. Brands and retailers quickly adapted strategies to meet the changing consumer behavior and media consumption.

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