How Backbone’s SEO Team Boosted Client Performance by 543%

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Jan 11, 2024
2 min read

At Backbone, we take pride in using creative solutions to drive tangible results—after all, our clients’ wins are our wins. A recent deep dive into the keyword performance of 11 SEO clients, analyzed through SEMrush data, illustrates how our work is driving success for our clients. 

Line graph showing change to keywords in top 3 Google search position

From the onset to the present day or completion date of these partnerships, results have been remarkable:

We saw an average 267% increase in all keyword searches ranking in the top 1-3 positions of Google Search Engine Results Pages (SERPs) and a 543% boost in non-branded keyword searches rankings in the top 1-3 positions. Brand webpages that increase the number of top-ranked keyword searches linking to their webpages see an increase in clickthrough rate to their website and organic website traffic.*

Bar graph showing Backbone client keywords in top three search positions

Bar graph showing Backbone client non-branded keywords in top three Google search position

Backbone combined strategic insight with a data-driven, priority-focused approach and pulled the following levers to drive success:

  • Organic Search and the Customer Journey: We believe in the power of organic search at each stage of the customer journey—this involves crafting engaging blog posts and informative pages for the exploration phase; enhancing transactional landing and product listing pages for the consideration stage; and refining product pages for the conversion point.
  • Focused Revenue Growth Through Technical Expertise: Our strategy extends beyond keywords—we prioritize improving e-commerce page performance; resolving critical site issues, like duplicate tags and descriptions; and balancing impact and competition for better page speed and Core Web Vitals.
  • Enhancing Overall Search Visibility: We’re proactive in seeking backlinking opportunities and optimizing content across various platforms, including YouTube and Amazon. Our team is dedicated to leveraging new strategies for rich search results.

While these results are exciting, it’s not just about the numbers; it’s about blending innovation with expertise—that’s what keeps our clients at the front of the pack.

Interested in learning more? Reach out to Leah Fielding, SEO Director at Backbone, at leah.fielding@backbone.media.

*

2024 Click-Through Rates (CTR) by Google Ranking Position

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