A Natural Partnership: Force of Nature Meats Selects Backbone Media as Agency of Record
AUSTIN, Texas – June 22, 2026 – Backbone, a marketing agency specializing in outdoor and active lifestyle brands, announces a new partnership with Force of Nature Meats, one of the fastest growing, premium meat brands in the country. Backbone will lead public relations for the brand.
“Backbone was founded in the small, rural community of Carbondale; many of our friends and neighbors are ranchers who follow regenerative practices," said Ian Anderson, VP of Earned Media at Backbone. "Furthermore, the active lifestyle market that is our specialty knows that the food on your plate, and where it comes from, shapes what you do and how you feel. We firmly believe in Force of Nature's mission, and we are excited to share the company's story and support its growth.”
Force of Nature is expanding its national distribution and growing its product lineup to bring more variety to health-conscious consumers who want to know exactly where their meat comes from. Backbone will lead earned media strategy to connect the brand with that audience as well as the broader outdoor and active lifestyle community.
“Backbone gets where this category is going. We’re not just looking for PR support — we’re looking for partners who understand that the story we’re telling about better meat and nutrient density is still being written, and who can help us reach the people writing it. That’s why this partnership made sense,” said Robby Sansom, CEO and Co-Founder of Force of Nature Meats.
About Force of Nature Meats
Force of Nature was founded to build a better meat company — one that doesn’t just meet high standards, but raises the bar altogether. Built on the belief that how an animal is raised determines the quality and nutrition of what ends up on your plate, we relentlessly focus on product integrity, animal welfare, land management, and creating deep relationships with ranchers and consumers who share our values. Force of Nature sells 100% grass-fed and regeneratively-raised beef and bison, free-to-range chicken, and pasture-raised venison and elk that sets a new standard – the Force of Nature Standard. Available online and in grocery retailers nationwide. Learn more at ForceofNature.com.