A Perfect Pairing: Best Day Brewing Taps Backbone Media as Agency of Record
SAUSALITO, Calif. (March 20, 2026) - Backbone, a marketing agency specializing in outdoor and active lifestyle brands, announces a new partnership with Best Day Brewing, the country’s fastest-growing non-alcoholic beer brand. Backbone will support the brand’s media strategy, working across public relations, community and creator management, and paid media channels.
"Best Day Brewing is at the forefront of one of the fastest-growing categories in beverage, making NA beers that actually taste great and go with any occasion,” said Ian Anderson, VP of Earned Media at Backbone. “We're excited to help fuel their next phase of growth."
Founded in 2021, Best Day Brewing is leading the charge of an NA industry that surpassed $1 billion in sales last year. Best Day Brewing's full-flavored range of craft brews includes West Coast IPA, Hazy IPA, Kölsch, and Electro-Lime, as well as rotating limited-edition flavors. Best Day Brewing is available to buy both online and in 40 states at over 5,000 retailers.
"Backbone has spent decades building credibility with exactly the communities we want to reach,” said Best Day Brewing founder, Tate Huffard. “They see Best Day the way we do — as a way to make more space for great beer moments. We couldn’t have found a better partner to help tell that story."
For more information, please direct inquiries to bestdaybrewingpr@backbone.media.
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About Backbone
Backbone is the country’s leading active lifestyle media agency. For almost 30 years, Backbone has partnered with brands big and small to develop and execute effective, integrated media strategies. Backbone has consistently been included on Outside Magazine’s “Best Places to Work” list with offices in Carbondale and Denver, Colorado. For more information, visit www.backbone.media.
About Best Day Brewing
Best Day Brewing is on a mission to pioneer the ‘future of drinking’ and create the world's best-tasting non-alcoholic craft beer. Rooted in the relentlessly optimistic ethos of ‘Best Day Yet,’ Best Day crafts exceptional non-alcoholic beer with unparalleled attention to detail and premium ingredients. This synergy empowers consumers to have a freedom of choice like never before, without sacrificing quality or experience, because life is chock-full of moments that deserve a great beer without the booze.
Best Day Brewing's full-flavored range of award-winning craft brews includes Galaxy Ripple, West Coast IPA, Hazy IPA, Kölsch, and Electro-Lime, as well as rotating limited-edition flavors. Available online at www.bestdaybrewing.com and Amazon, as well as in 40 states in 5,000+ retailers, including Whole Foods, Target, BevMo, H.E.B., and Total Wine. For more information visit www.bestdaybrewing.com.