Altra Launches “Experience a New High” Campaign with New Footwear to Fuel the Runner’s High

DENVER, CO (June 3, 2025) — Altra, a leading innovator in performance running footwear, is excited to announce the launch of its “Experience a New High” campaign, a bold celebration of the euphoric power of movement and the dopamine rush runners know and love. Rooted in Altra’s brand ethos of Stay Out There, the campaign showcases the new Experience Collection: three dynamic shoes designed to deliver a smooth, propulsive ride across both road and trail while helping runners tap into that elusive feel-good flow. The campaign celebrates the kind of natural “high” that movement has the power to create. It centers on the dopamine rush of running: the joyful, euphoric sensation that comes from being fully present in your body and your stride. “This campaign is about more than just running. It’s about unlocking the mental and physical high that running gives back,” said Reyna Alishio, Head of Brand and Global Marketing at Altra. “When your shoes move naturally with you, no friction, no distractions, you can free your mind, stay present, and truly enjoy the ride.” The Experience Collection includes: ● Experience Flow 2 (Road): a sleek, lightweight road shoe built with versatility in mind for everything from easy runs to strides and light tempos, featuring new EGO P35 midsole foam for increased energy return ● Experience Wild 2 (Trail): a trail shoe that strikes the fine balance between rugged and nimble for moving smoothly over unpredictable terrain, featuring a redesigned upper for enhanced breathability and overfoot protection ● Experience Form (Road Stability): a supportive road shoe featuring the same sleek silhouette as the Experience Flow with the addition of subtle guidance technology for underfoot stabilization Each model features Altra’s signature FootShape Fit, a low 4mm drop, and rocker shape geometry for a propulsively smooth stride that makes it easy to get into a groove across all types of terrain. Colorado: Home Base for a High-Energy Summer To help spread the runner’s high across Colorado, Altra will activate “Dopamine Dispensary” pop-ups throughout the region. Activations will take place at a dozen events, from local trail races to cooldown run club meetups and run-adjacent gatherings like Yoga on the Rocks. “Colorado is the perfect setting for this campaign,” said Reyna Alishio, Head of Brand and Global Marketing at Altra. “Our global headquarters are here, and Colorado is a place where movement is part of the lifestyle, and where running isn’t just about fitness—it’s about resetting your mind, lifting your mood, and reconnecting with yourself and others.” The Experience Collection is available now at altrarunning.com and select retailers nationwide. About Altra Altra was born from a passion for innovation and natural running in the Wasatch Mountains of Utah. Today, Altra has made its home in the heart of Colorado’s outdoor culture, where the brand continues to design footwear that helps runners move more naturally. From humble beginnings in a small specialty running store to its current base in Denver, Altra has always focused on creating shoes that empower runners to achieve their best. The signature FootShape™ toebox allows the toes to spread for enhanced stability, while the Zero to Low Drop promotes a more natural running posture. Altra is committed to unlocking human potential by inspiring people to move naturally, wherever their journey takes them. #altrarunning #stayoutthere