Best Day Brewing Introduces a Non-Alcoholic American Pilsner
SAUSALITO, Calif. (March 23, 2026) — Best Day Brewing, America’s fastest-growing non-alcoholic (NA) craft beer brand, today announced the launch of Wild American, a much anticipated addition to its award-winning craft beer lineup. A golden, classic American Pilsner featuring American-grown ingredients that delivers the refreshing taste of one of America’s most iconic beer styles, without the alcohol.
The debut of Wild American showcases Best Day’s commitment to brewing excellence. At just 33 calories, Wild American aims to bring drinkers a new, non-alcoholic craft beverage capturing the same crisp taste and easy-drinkability of the familiar American Pilsner. Best Day Brewing brews its beer to full strength and then removes the alcohol through a process designed to preserve the beer’s original characteristics, ensuring that longtime beer lovers can rotate through their favorite non-alcoholic styles without sacrificing the same high-quality taste.
“American-style lagers are deceptively difficult to brew, and in non-alcoholic beer, the simplest beer is the hardest to get right,” said Tate Huffard, CEO and Founder of Best Day Brewing. “Wild American has been years in the making. It delivers that same clean, crisp, classic experience people love, without alcohol, and shows just how good this category can be.”
According to the Brewers Association, dollar sales of non-alcoholic beverages grew 159% from 2021 to 2025. While many early non-alcoholic craft beers focused on hop-forward styles like IPAs, the rapid growth of the category is creating demand for the same classic styles consumers already love in traditional beer. The American Pilsner is a natural next step for Best Day Brewing as the brand expands its non-alcoholic portfolio.
Wild American also celebrates the spirit of everyday Americana: the surfers, musicians, mechanics, grill masters, trail runners, and weekend adventurers who make up the fabric of our experiences. The beer is designed to feel approachable, making it a refreshing option crafted for anyone who enjoys great beer, whether they’re drinking alcohol or not.
Wild American will be available beginning March 23 in retailers nationwide and on bestdaybrewing.com. Wild American will also be available this spring in the new Best Day Brewing Classic Variety 12-pack, alongside Electro-Lime and the Kölsch. This American Pilsner joins Best Day Brewing’s award-winning lineup of non-alcoholic craft beers, including Galaxy Ripple, West Coast IPA, Hazy IPA, Kölsch, and Electro-Lime.
For more information about Best Day Brewing and its full beer lineup, visit bestdaybrewing.com.