Best Day Brewing Toasts the Season with Oktoberfest
SAUSALITO, Calif. — Aug. 3, 2026 — Best Day Brewing, the second largest independent non-alcoholic (NA) craft brewer in the country, today announced the launch of Oktoberfest, a limited-edition release now available at select retailers nationwide. Rooted in the Bavarian Märzen tradition and brewed for the occasion that inspired it, Best Day’s Oktoberfest delivers the full festival beer experience without any of the alcohol.
Best Day Brewing’s Oktoberfest is a Märzen style lager with a malty nose and subtly sweet body, delicately hopped to let the Märzen character shine through, finishing crisp and smooth. A beloved style originally enjoyed at Oktoberfest in Munich and now brewed all over the world, Best Day’s version pays homage to the centuries-old tradition.
“Oktoberfest is one of the world’s great celebrations of beer and everything that comes with it like friends, food, music and a lot of fun,” said Tate Huffard, Founder and CEO of Best Day Brewing. “We brewed this because we love beer and the role it plays in bringing people together, and Best Day is here to create more moments to enjoy it. Whether this is your pacer at a local Oktoberfest, your excuse to pull on a dirndl or lederhosen, or simply a chance to appreciate a great traditional fall beer, this one’s for you.”
The newest offering in Best Day’s award-winning lineup of nonalcoholic brews is sure to stand out on retail shelves. Best Day partnered with Reno, Nev.-based artist, Hannah Eddy, for a truly one-of-a-kind Oktoberfest-inspired creative and colorful packaging design.
Best Day Brewing’s Oktoberfest is available now at retailers nationwide, including Whole Foods, Total Wine, and Fresh Market. Beer lovers can find a store online at bestdaybrewing.com through the retail locator or order the new release straight to their door. The rotational release is available while supplies last through the fall season.
About Best Day Brewing
About Best Day Brewing
Best Day Brewing is on a mission to pioneer the “future of drinking” and create the world’s best-tasting nonalcoholic craft beer. Rooted in the relentlessly optimistic ethos of “Best Day Yet,” Best Day crafts exceptional non-alcoholic beer with unparalleled attention to detail and premium ingredients. This synergy empowers consumers to have a freedom of choice like never before, without sacrificing quality or experience, because life is chock-full of moments that deserve a great beer without the booze.
Best Day Brewing’s full-flavored range of award-winning craft brews includes its Imperial IPA, West Coast IPA, Hazy IPA, Kölsch, American Pilsner, Electro-Lime, and rotating limited-edition flavors including Endless Mango IPA. Available online at www.bestdaybrewing.com and Amazon, as well as across 17,500 accounts in 50 states, including Whole Foods, Target, BevMo, H.E.B., Safeway, Albertson’s, and Total Wine. For more information, visit www.bestdaybrewing.com.