Fleet Feet and Altra Join as Founding Partners of New Podcast for Women Runners
MISSOULA, Mont., CARRBORO, N.C., and DENVER, Colo. (July 31, 2026) — Fleet Feet, the nation’s largest franchisor of locally owned and operated running specialty stores, and Altra, a leading innovator in performance running footwear, have joined as founding partners of "Still Running: 10 Years Apart," a new podcast helping women navigate the realities of running through every stage of life. Hosted by runners and moms Ashley Arnold and Rebecca "Trax" Trachsel, the show explores what it means to keep pursuing ambitious goals as bodies and lives evolve.
The podcast explores topics ranging from hormones and recovery to pregnancy, postpartum and perimenopause. Through expert interviews and candid conversations, it offers practical, evidence-based guidance while creating a space where women runners can feel understood and supported.
"Running has always been about more than miles; it's about having people in your corner," said Tiffany Lee, senior director of performance marketing and partnerships. "This podcast brings important conversations to more women, and our locally owned and operated stores give runners a place to continue them. Whether someone is looking for the right footwear, training for a new goal or simply looking for a community to run with, we're proud to help women feel supported through every stage of their running journey."
About the Hosts
Arnold is an ultra-trail runner, podcast host and brand marketing leader who previously led brand marketing at Fleet Feet. She is currently returning to running postpartum while training for mountain races. An empty-nester with ten years on Arnold, Trachsel is a road marathoner and content creator with over 29,000 Instagram followers, navigating a perimenopausal stage of high-performance running. The two met during overlapping work with a running club in 2025 and discovered they share many of the same questions about running.
“‘Still Running’ exists because women runners deserve better conversations about their bodies, their goals and the seasons of life that shape both,” said Arnold and Trachsel. “Women runners are constantly adapting, questioning, pushing and trying to understand what our bodies are telling us. We’re here to make those conversations honest, funny, useful and backed by people who actually know what they’re talking about.”
Episode Content
New hour-plus long episodes will publish twice monthly and feature host conversations, expert interviews and listener "phone-a-friend" segments covering topics including fueling, injury prevention, training through hormone changes and returning to running after time away. Fleet Feet and Altra's partnership will support the podcast's launch, production and community events.
“There is a lot of positive conversation right now about women maintaining strength and vitality as they move through different life stages, and it’s a conversation that Altra fully supports,” said Reyna Alishio, head of global marketing at Altra. “We’re so excited to be playing a role in bringing this podcast and topic to life, and to women runners specifically.”
The first episode is now available wherever podcasts are streamed and at stillrunningpod.com. Follow @stillrunningpod on Instagram for future episodes and community updates.
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About Fleet Feet
Founded in 1976, Fleet Feet is the largest franchisor of locally owned and operated specialty run stores. With more than 285 Fleet Feet stores in 40 states and a national headquarters in Carrboro, North Carolina, Fleet Feet is committed to providing runners, walkers and fitness enthusiasts with outfitting expertise, robust training programs, community support and rewards.
Fleet Feet believes that Running Changes Everything® and has been recognized in Fast Company's Brands That Matter, the Inc. 5000 list of America’s Fastest-Growing Companies and Best in Business, Newsweek’s list of America’s Best Retailers and America’s Best Online Shops, and PRWeek’s Purpose Awards. Stay inspired, motivated and connected at Fleet Feet.
About Altra
Altra isn’t just a shoe. It’s a promise. It all started when we hacked the typical running shoe,
challenging industry convention by opening the toe box so your feet could splay naturally. Born from a passion for innovation and natural running, Altra designs footwear in Colorado that helps runners move more naturally. The Altra Fit allows toes to spread for enhanced comfort, balance and strength, so you can Stay Out There™ for more miles and more years. #altrarunning #stayoutthere