Ooni Signals North American Expansion with Appointment of Consumer Goods Specialist Jared Olsen as General Manager
AUSTIN, TEXAS - Today, Ooni, the creator and leader of the home pizza oven market, announced that Jared Olsen has been appointed General Manager for the North America division. Joining the executive team on April 6, 2026, Olsen will oversee Ooni’s strategic growth, operations, and community engagement across the United States and Canada.
Bringing over 20 years of experience, Olsen is an expert in scaling high-growth, category-defining brands. His impressive track record includes senior leadership roles at Vitamix, Traeger Grills, and Purple, where he specialized in driving operational excellence and fostering high-performance workplace cultures within the premium consumer space.
"Jared is a heavyweight in the premium lifestyle sector, and his arrival marks an exciting new chapter for Ooni in North America," said Karthik Iyer, CEO of Ooni. "His transparent leadership style and demonstrated expertise in experiential products perfectly align with our values. We are confident that Jared is the right leader to accelerate our development in the North American market while nurturing the vibrant, mission-driven culture that defines Ooni."
Olsen’s appointment comes at a time of significant momentum for the brand. As Ooni continues to expand its footprint in both the indoor and outdoor cooking markets, Olsen will focus on leading growth and driving the development of the brand within the North American market.
"I have always been drawn to brands that stand apart through uncompromising quality and a unique consumer experience," said Jared Olsen. "Ooni has redefined outdoor cooking by making world-class pizza accessible to everyone. I am thrilled to join this talented team and help bring the Ooni experience to even more homes across North America."
Based in Austin at Ooni’s North America HQ, Olsen will be heavily focused on developing the retail and eCommerce landscape and leading the regional team through its next phase of growth.
About Ooni
Ooni revolutionized the outdoor cooking landscape in 2012 by launching the world’s first portable pizza oven, creating the category and turning a generation of pizza eaters into pizza makers across the globe. Founded by Kristian Tapaninaho and Darina Garland, Ooni is the world’s No. 1 pizza oven brand with over 3 million gas, multi-fuel and electric ovens sold globally and over 92,000 five-star reviews. Ooni is known for creating trailblazing cooking products that feed both people and planet, redefining the everyday act of cooking through award-winning and high-quality design.
Ooni brings people together through products and experiences that delight, empowering users with the joy of cooking authentic, stone baked pizza in just 60 seconds. Ready to cook in 25 minutes or less and reaching temperatures up to 950˚F, twice the temperature of a home oven, Ooni delivers the intense heat needed for incredible Neapolitan-style pizza. Beyond pizza, Ooni’s ovens are capable of searing steaks to perfection, baking bread, roasting vegetables and more.
In addition to award-winning ovens, Ooni has entered a new product category with the Halo Pro Spiral Mixer, designed to bring professional dough mixing into the home kitchen. Ooni also offers a full range of must-have accessories.
To explore the full Ooni product range, visit ooni.com.