Zero Motorcycles Powers Up with Backbone as its PR Agency of Record
Santa Cruz, Calif. (September 23, 2025) – Zero Motorcycles, the global leader in electric two-wheel transportation and powertrains, has appointed Backbone as its public relations agency of record. The partnership will support Zero’s continued mission to redefine the powersports industry through innovation, electrification, and a bold approach to brand storytelling.
With a legacy of helping premium outdoor and lifestyle brands grow their reach and impact, Backbone will lead strategic communications, media relations, and brand storytelling initiatives for Zero Motorcycles in the U.S.
“Zero Motorcycles is the kind of progressive, design-forward, and category-defining brand that inspires us,” said Ian Anderson, Vice President, Earned Media at Backbone. “We’re excited to support Zero’s mission of transforming the motorcycle industry and look forward to fueling its next stage of growth.”
The move comes as Zero continues to expand through new model innovation, strategic partnerships, and a rapidly growing dealer network. The brand recently launched its X Line of accessible, high-performance, off-road electric bikes, and continues to see increased demand from both riders and dealers globally.
“At Zero, we’re constantly looking forward, innovating, and finding ways to connect with more riders,” said Sam Paschel, CEO of Zero Motorcycles. “Partnering with Backbone gives us the firepower to share that vision more broadly and authentically, connecting with riders and media who believe in performance, sustainability, and pushing the limits.”
Backbone Media will work closely with Zero’s marketing and brand teams to amplify launches, press activations, and thought leadership as the company accelerates into a new era of electric mobility.
About Zero Motorcycles
Zero Motorcycles is the global leader in electric two-wheel transportation and powertrains, combining Silicon Valley innovation with traditional motorcycle DNA. Since its founding, Zero has pioneered the category with industry-leading technology, uncompromising performance, and a growing global dealer network. Today, Zero continues to shape the future of transportation with a focus on sustainability, innovation, and leadership in EV mobility.
About Backbone Media
Backbone is the country’s leading active lifestyle media agency. For over 28 years, Backbone has partnered with brands big and small to develop and execute effective, integrated media strategies. Backbone has consistently been included on Outside Magazine’s “Best Places to Work” list with offices in Carbondale and Denver, Colorado.
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Media Contact: Brent Jacoby