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How to Win Holiday 2025: A Black Friday Cyber Monday Paid Social Guide

Shopping cart on a smartphone, glowing lights in background.
Category
Social Media
Nov 06, 2025
3 min read

Written by Zoë Seguin, Paid Social Coordinator, and Matt Vermeyen, Paid Social Manager

 

Black Friday and Cyber Monday (BFCM), also referred to as “Cyber Week”, remains a major shopping moment for brands. Consumer shopping behavior on social media has shifted meaningfully over the past few years, and shoppers are entering the 2025 season with heightened price sensitivity, a focus on clear value, and less patience for cluttered or confusing offers. 

Social media platforms are more crowded than ever, especially during holiday season, making it imperative for brands to show up intentionally and distinctly. 

To help your brand survive the chaos that is Cyber Week, we’ve put together a quick guide of social media best practices to keep in mind. Download the report by filling out the form below, and, while you're at it, check out our comprehensive 2024 Cyber Week Insights Report with helpful data and takeaways to prep you for this year’s holiday season. 

Get the Black Friday Cyber Monday Social Media Guide

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