At a time when marketers have nearly endless amounts of data at their fingertips, we ground our approach in real-world, human insights and industry-relevant data points. Our team of strategists and platform experts collaborate constantly with our in-house analysts and data wranglers to turn data inputs into insights into action. How do we do it? We're in the business of building relationships with humans. We form teams of audience experts and media professionals who never take the easy way out. We’re equally inspired by data and real-world experiences. We’re a team of specialists of stoke who never lose sight of the big picture: driving results and building community.
What we offer
Stories we've shapedView all work
Backbone helped the new Candela electric ‘flying boat’ take off in the US with a major media launch at the CES Show.
PrimaLoft is a synthetic insulation found in over 900 brands worldwide across fashion, outdoor, and home. The brand has a powerful story in sustainability, performance, and innovation, and they needed help getting the word out.
Bank of the West is leading the charge toward a more sustainable future by encouraging consumers to divest away from supporting the fossil fuel industry. The topic of sustainable finance is unknown to most members of the public, and Backbone has undertaken major, integrated awareness efforts to spread the word.
Ooni Pizza Ovens looked to Backbone to reach new audiences, elevate awareness, and maintain the brand's premium position in the culinary space. Our team took the brief in creative, unexpected directions.
Who we work with
Paid Media InsightsRead all insights
Backbone's travel experts provide an overview of how AI is being adopted by the travel and tourism industry via an interview with Matador Network's Ross Borden.
Backbone’s analytics team dug into the data and identified key 2022 Cyber Week e-commerce trends. Read the report, below.
Digital ad spending has surged since the start of the pandemic and, despite fears of an impending recession,1 is expected to grow throughout the remainder of 2022.