Our Services

Paid Media

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At a time when marketers have nearly endless amounts of data at their fingertips, we ground our approach in real-world, human insights and industry-relevant data points. Our team of strategists and platform experts collaborate constantly with our in-house analysts and data wranglers to turn data inputs into insights into action. How do we do it? We're in the business of building relationships with humans. We form teams of audience experts and media professionals who never take the easy way out. We’re equally inspired by data and real-world experiences. We’re a team of specialists of stoke who never lose sight of the big picture: driving results and building community.

What we offer

Audience Research
Market Research
Competitive Analysis
Budgeting & Forecasting
Vendor Research
Digital Media
Performance/E-Comm Media
Paid Social
Amazon Marketing
Marketplace Marketing
Audio
Video
Programmatic
Traditional Media
Out of Home
Custom Content
Reporting
Benchmarking
Testing
Performance Creative Testing
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Who we work with

Paid Media Insights

Read all insights
26 Jun 24
3 min read

Measure What Matters

Measure What Matters is an ongoing guide from Backbone to help navigate the complex, changing world of media measurement.

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